Isuzu extends truck leadership to 23 years

Official T-mark industry reports reveal Isuzu Trucks finished 2011 with a total of 6,617 units sold and a market share of almost 24 percent - 3,283 units and 11.8 percent share ahead of its nearest competitor.

Isuzu dominated the light duty segment finishing with 37.6 percent share and 3,320 units, more than the combined market share and volume of the second and third-placed manufacturers. Isuzu also comfortably lead medium duty truck sales with 40.7 percent market share for a total of 2,553 units. This performance left Isuzu over 17 percent clear of its closest competitor in terms of market share along with a volume buffer of 1,072 units. In the heavy duty market Isuzu achieved 7.9 percent market share and a volume of 744 units.

Isuzu Australia Limited (IAL) Director and Chief Operating Officer, Phil Taylor, said the brand had remained resilient despite last year's demanding business conditions and the impact of natural disasters in Japan. Mr Taylor said that Isuzu was positive about the year ahead. "Our business analysts predict upwards of four per cent growth in the truck market this year," he said. "While this will still leave the industry and broader economy some way off buoyant pre GFC levels, it will nonetheless provide a positive trend for a gradual return to stronger growth in the medium to longer term."