Designed to be much more than simply another chat forum between like-minded individuals, the Cat Trucks Facebook page is an engaging source of valuable facts for industry professionals as well as an entertaining and educational resource for the families and friends of truck operators.
For the vast multitudes of Cat fans everywhere, the Cat Trucks Facebook site will add new dimensions of information and interest.
Among the information stream available on the Facebook page will be detailed input on all Cat Trucks products including the new short-bonneted CT630S model and the flagship CT630LS along with emerging developments of upcoming new models.
The Facebook site will also develop into a strong photographic library as contributors join Cat Trucks in the presentation of images showing trucks working in diverse roles around the country.
Details and discussions of news and events critical to the road transport industry will be a significant feature of the Cat Trucks Facebook site, providing an ideal platform for 'Question & Answer' sessions on industry developments as well as specific items concerning Cat trucks.
Similarly, planning is in place for the production of videos which will walk viewers through the many features that contribute to the making of every Cat truck.
Among the discussion topics generating through the Facebook forum will be those pertaining to safety and work issues including the latest legislative requirements.
Of course, the site will also provide a valuable platform for staying in touch with family and friends.
On a lighter note, special Cat promotions and give-aways will be channelled through the site while entertainment features and sport topics will offer distractions from daily work pressures.
"A great deal of thought and planning went into the design of our Facebook page," said Cat Trucks marketing & communications manager Glen Sharman.
"Apart from the attributes of Facebook as a modern communication medium, we wanted to provide a site with far more interesting and useful information than most run-of-the-mill productions, and we're confident that is exactly what we have achieved."